A blog is a conversation between your customers- It’s important to allow people to post comments on your blog. If you don’t you’re losing out an important dialogue and information that could help you reach your target market better. The best way to accept comments is require approval first. For example, if someone posts a comment to your blog you will receive an email and can approve or deny the comment. This protects you from spammers and most blog platforms allow this to be set up fairly easily.
Will a blog help my business? Yes, but you need to make your blog stand out from the crowd just like your website. Here are just a few ways a blog can help your business: A blog can build your status as an expert, attract new clients, and get media coverage. What business wouldn’t love to have more publicity! Search engines and the media love blogs, because it’s always fresh content. Not only is it fresh, but a blog contains tips, surveys, and case studies.
How will my blog help my search engine rankings? Blogs attract links easier than websites. Search engines love links and content pages, so your blog will probably attract a better ranking than your website. Now this does not mean you only need a blog and not a website. You really need both to successfully get your company information out. You do want to make sure to tie both your website and blog together. Make sure your blog contains a link to your website and your newsletter subscriber box.
Jennifer Haubein publishes "SiteNotes" a FREE bi-weekly ezine for small business owners who want a website that actually works. If you're ready to start making more money online, get your FREE tips now at www.BestBizWebsiteSolutions.com/newsletter.html
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