What’s all this buzz about blogs? Should you be jumping on the bandwagon? The simple answer is yes a blog is very good for your business, but you can start with baby steps.
What is a blog? A blog is an online journal published for the public to read, it is usually updated frequently. It is similar to a website except it contains short organized posts arranged by date.
What if I don’t have a blog yet? If you don’t have a blog yet, you don’t have to run out and set one up right now. Start getting acquainted with blogging by posting on other people’s blogs. Find some blogs on the topics you are interested in and respond to their posts by creating comments. A good place to search for other blogs is http://technorati.com/. When you post a comment usually you can add a link to your website, which is great for search engine optimization. Once you feel comfortable posting and are ready to take it to the next level you can begin your own blog.
How often should I post? When you are first getting started try posting once a month. Once you get the hang of blogging try to up your postings to once a week. It’s important to post often because people and search engines like fresh content. If you give them what they want, they’ll come back for more.
What to post? If you are already publishing an email newsletter/ezine, then you’re off to a great start. Take your articles you are writing for the newsletter and split them up into two posts. When you’re writing for a blog there is no need to write long articles. Just quick simple tips, reviews, or survey results are the best content for your blog. Remember you’re not only writing for the public, you’re also writing for the press. Reporters love blogs, because they can easily get story ideas. Make sure to include a call to action within every post that contains a link back to your website. This is a very helpful in getting your main website ranked higher in search engines.
Jennifer Haubein publishes "SiteNotes" a FREE bi-weekly ezine for small business owners who want a website that actually works. If you're ready to start making more money online, get your FREE tips now at www.BestBizWebsiteSolutions.com/newsletter.html.
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