I recently received a very important question from one of my clients. What’s a good conversion or opt-in rate for your free offer on your website? This is a difficult question to answer, because it depends on several factors. It depends on what industry you are in, how compelling your free offer is, and if you’re getting enough website traffic to effectively measure this statistic.
First how do you calculate your website conversion or opt-in rate?
1) You must have a website statistic tool installed on your website. I recommend www.StatCounter.com and Google Analytics, both are free tools.
2) Use your website stat tool to determine the number of unique visitors to your website in a specific timeframe such as a month or week.
3) You should be able to obtain the number of subscribers to your free offer. If you’re using 1ShoppingCart view the autoresponder report associated with your free offer. This report shows you a breakdown of new signups for your free offer within the last 30 days. Obtain the number of subscribers using the same specific time frame as your unique visitors.
4) Calculate your conversion using this formula: (Number of Subscribers During A Specific Timeframe)/(Number of Unique Website Visitors During A Specific Timeframe)= Opt-In Rate
Now, that you have your conversion or opt-in rate, how do you know if it’s a good number?
If you’re just starting out with a brand new website and don’t have much traffic yet, it might be hard to get accurate numbers.
I just recently calculated my opt-in rate and I got 15% opt-in rate. I’m very happy with this opt-in after comparing with a successful internet marketer, Ali Brown. Ali Brown’s recent opt-in rate on her squeeze page according to numbers presented at her last workshop was 13-26%. So you might think that you should be getting very high opt-in on your free offer, but with an increase in free offers and email newsletters people are picky about who they give their name and email address to.
In my opinion, a good opt-in rate for a free offer is anywhere from 5-30%. If your opt-in rate is lower I would suggest focusing on increasing your website traffic and making sure your free offer is presented in a compelling manner.
Also, keep in mind that a good conversion rate for a sales page is usually about 1%, so don’t apply these same numbers to your sales conversions.
Jennifer Haubein publishes “SiteNotes” a FREE bi-weekly ezine for small business owners who want a website that actually works. If you’re ready to get insider tips website developers don’t want you to know, and start making more money online, get your FREE tips now at http://www.BestBizWebsiteSolutions.com/newsletter.html
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