If you're looking for more traffic to your website and need it quickly Google Adwords is the place to go. A lot people are advertising on Google, but don't know all the secrets to creating a profitable campaign. I just recently setup a Google Adwords campaign for a client who is looking for more traffic to her e-book sales page. While setting up her campaign I kept a few things in mind that can help you with your Google Ads.
1) Do effective keyword research- This is where all of your adword campaigns should start. Without good research you will be missing out on some potential keywords. I like using Google's free keyword tool that is found within Adwords. The best way to use this tool is to use the website you're going to be sending traffic to and use this website to generate keyword ideas. Look for keywords that have low competition and high volume.
2) Write An Effective Ad- When writing your ad for Google make sure to use your keyword in your title and the body of your ad as much as possible. When potential customers then search on google your ad will catch their attention because it will be specific to what they are looking for. Remember the goal for Google advertising is not to get the most clicks but to get the most qualified clicks who will buy from you. Here's an example of a recent ad I put together for a client. Take note of the special symbols and how I capitalize the first letter of every word to get attention. You only have a limited number of characters for your ad so make sure every word counts.
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3) Track your advertisement-Without tracking you're wasting money. You need to know exactly how many people are buying or converting into ezine subscribers. With this knowledge you can delete campaigns that aren't converting and become an adwords expert. You can use www.jenniferscart.comfor your shopping cart service and set up an ad tracker for your Google ad. Another great option is to use Google's tracking system within Adwords. You will setup your conversion goals and then install some code onto your thankyou page for either your product or ezine. But a problem I ran into was if you use Consant Contact for your newsletter signups there is no way to track these signups unless you use their API feature. An API is short for application programming interface. Constant Contact has an API which allows programmers to interact with their application, but in my opinion this is way too complicated for most of us. I would suggest instead using a separate autoresponder service such as www.jenniferscart.com or www.jennifersautoresponder.com to sign up subscribers. Then with this service you will be able to track conversion goals easily.
So with these tips in mind you're off to a great start setting up an effective Google Ad. Just remember your goal is the most targeted clicks for the cheapest price.
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