Video on the web is hot! And it's only going to get better and better. The amount of searches for video on the web is amazing. And your ideal customers are searching videos looking for solutions to their problems. You can use these videos to drive powerful traffic to your website of visitors who are looking to buy your solution and sign up for your free offer.
I know what you're thinking, video is so hard to create and I don't know what should be included my videos. And yes I'm not going to lie to you creating video does take some work, but this is one of the best ways to drive traffic to your website. Also, because it does take some work your competitors probably aren't doing it yet. So if you're looking to stand out from your competition I suggest looking at creating a video marketing campaign. The keyword is marketing it's important to think of the goal of your video and make sure you create your video in a format that will get you the marketing results you are looking for.
So what type of video is best to drive traffic to your website and how do you easily create and market this video? Below are five steps to an effective video campaign to drive more traffic to your website.
1. Create An Informative Video Your Target Market Is Searching For- A how to instructional video is the best kind of video to make when driving traffic to your website. Your target market is searching for answers to their problems and how to videos are the best ways to help them. There are several ways you can create this how to video. You can produce a video showing your computer screen and you giving a demo of something on your computer. The easiest way to create a video like this is using a computer program called Camtasia Studio. This software records your computer screen and audio to create a very professional video.
Another option is to videotape yourself or an actor either using your product or offering some instructional tips. If you don't want to learn how to create videos you can always hire a videographer in your local area to help.
2. Feature Product As Solution or Leave Video Incomplete- Remember our goal is to drive traffic to our website for more information. So your video should feature your product as the solution. Another option is to leave the video partially incomplete and then the viewer will go to your website to find out the rest of the solution. This is a big step most videos are missing. You need to think when scripting your information how are you going to drive traffic back to your website.
3. Include A Call To Action- At the end of your video include a powerful call to action. You could possibly offer a coupon code for 15% off your product. Another option is to offer a free report on the topic of the video, because if they are already interested in the topic they would probably be excited about an in-depth free report. This call to action should be a graphic at the end of your video spelling out your website address and call to action in big print.
4. Upload Your Video To A Sharing Site- First, you will want to upload your video to www.YouTube.com. This is the biggest source for traffic and should be your first stop for uploading your video. There are tons of other video sharing sites, but at the beginning you might want to just stick with YouTube. When uploading your video make sure your video title included the main keyword you would like people to find your video with. For example if you are a career coach your video's title should be something like "How to give a great job interview and land the career of your dreams".
5. Track Your Results- It's important after posting your video you are tracking your website traffic results to see what works and what doesn't work. In order to track your videos buy a specific domain name to use only in the videos. Then create an ad tracker using either the tool within your shopping cart if you're using www.jenniferscart.com or another tool called www.budurl.com. Next use this url created by the ad tracker and re-direct the domain name to this url. Then when anyone clicks on the special url they will be tracked and directed to the correct website.
WANT TO USE THIS ARTICLE IN YOUR NEWLETTER OR WEB SITE? You can, as long as you include this complete blurb with it: Jennifer Haubein publishes "SiteNotes" a FREE bi-weekly ezine for small business owners who want a website that actually works. If you're ready to start making more money online, get your FREE tips now at www.BestBizWebsiteSolutions.com/newsletter.html
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