Are blogs out? Are blogs in? Do blogs really drive more traffic to your website and attract clients? Why do you need a blog when there is Twitter?
These are just a few questions my clients ask me about business blogging which is why I wanted to share with you my top 10 reasons for starting a business blog. Hope you enjoy it and feel free to add your own reasons as well.
1) Google Says So!- I don’t know about you, but I like to do what Google says especially when you are looking for more website visitors. “If you have a website but don't have a blog, consider creating one: A blog is a great way to connect with people who share your interests, or to publicize your site or product. Blogs are easy to create and update, and rich, useful, and original blog content will encourage readers to come back to your site.” This is quoted from Google’s website.
2) Attract the attention of the press- Journalists are looking for stories and find a lot of great story ideas on blogs. I’m a former journalist and I remember always searching out stories to put on television. If you would love free press and traffic to your website then a blog is a great tool.
3) Goes hand in hand with Twitter- If you’ve new to Twitter you can find out more information about twitter and how to use it here. But if you’re already using Twitter and don’t have a blog you’re missing out. You can set up your blog to automatically feed to your twitter account. Your twitter friends will appreciate it because you’re sharing useful posts and information with them.
4) Learn about your prospective clients and target market- Blogs open up a dialogue and you can find out great information by comments posted on your blog. Also, you can always post surveys on your blog as well to see what your readers are interested in.
5) Own your expertise- You are the expert! Having a blog shows your prospective clients you are the expert and who doesn’t want to work or buy from an expert.
6) Feed your blog to Facebook- You can automatically hook up your facebook account to your blog. So this is another great way to get your message out about your products, services, tips, etc. But just be careful not to use your blog for only promotion. People want to read your blog because it has useful information not hear you talk about your latest product.
7) Show your personality- A blog is so personal and your personality can shine through it. People want to work with those they know, like, and trust. So add some personality to your business with a business blog.
8) Repurpose your articles- If you’re writing articles for a newsletter, your blog is a great place to repurpose these articles.
9) Post your videos- If you’re putting together videos for your business a blog is the best place to share them. Post them to your blog and then send an email out referring everyone to your blog to view your video.
10) TRAFFIC!- I saved the best for last. More website traffic which means more people looking at your products and services. Google loves blogs they said so themselves. “The post title is often used to create the unique URL for each post, and this can give search engines valuable information about the content of your page.” This is quoted from Google’s website as well. Google is sharing a secret here write a descriptive blog post title to get more website traffic.
So what are you waiting for? Go Blogging! And if you found this top 10 list helpful and are wondering what I recommend to start a blog you can check out Best Biz Blogging.
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