As small business owners, one of the most important tools that you can have for your business is a website. With Google being today's yellow pages, most people who are looking for anything from party favors to a new hairstyle, from a new alarm clock to a new look for their living room will go to Google and type what they are looking for into the search box and wait a few seconds for the results.
Those business owners with the smarts to have a website and a good one at that will show up in these results. So, as a small business owner, whether you own a beauty shop or a clock repair shop you should have a website, and not just a website, but one that will attract your ideal client or customer.
After all, if your clients are searching Google for their needs then you want to show up, right? So, how do you make this happen? The following are some important parts of a website that will help it to rank well in Google searches.
A good website will not only have a good layout, attractive site design, be easy to navigate and load quickly, but it will also put into action key concepts that will help it to rank well with the search engines, or be "SEO friendly".
Some of these key items include: titles, keywords and headers. Which are simply areas of your website, that when utilized correctly can increase your search engine ranking.
Titles are viewed by a search engine first. Therefore you will want to be certain to use your keywords in your title as often as possible. Do not simplify your title too much by simply naming your homepage home your contact page contact and so forth, utilize these areas and insert your keywords there as well.
Keywords, are one of the most valuable items in your website. The search engines process your keywords in order to rank your website, the more specific you are with these the better. You will want to use keywords in your title, in your header as well as throughout the website itself.
Headers, which are the bolded areas of your site are taken into consideration by the search engine and should therefore be utilized and filled with keywords as well. The first two header tags are of the highest ranking in Google, therefore use them more readily than others.
These are just three of the areas in which you can focus to make your website stand out among the search engine rankings and help your ideal clients to find you, when searching for your area of service or your specific product offering.
If you're wondering how you can automate your small business and let your website do the work, you can check out my free video series at http://www.AutomateYourBizVideos.com.
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