So is your free website offer simply irresistible? Do you have a free offer on your current website? If not this step by step solution will help create your offer that will have your clients knocking down your door!
First let's talk about why an irresistible offer on your website is so important. Without this in place your website visitors will never remember you or your website! I know this is harsh, but you usually find a website because you have a need right now. You're searching for a solution and you find a website that has the exact solution you're looking for in the form of a free offer. Do you enter your name and email address? Of course, but only If the offer has perceived VALUE!
If you follow the 5 steps below, your free offer will have tremendous value.
1. Offer Should Be Something You Could Sell or Have Sold- If you haven't created an information products yet, it's ok. When you're developing your free offer make sure you could put a price tag on it. If you already have information products than you're ahead of the game. You can use one of your products as the free irresistible offer. And remember to make sure you list the value of your free offer. For example my Ezine is valued at $197 per year. So go ahead; it's ok. Your information is very valuable!
2. Bundle Your Offers- Combine several offers into one irresistible offer! Combine a transcript, a free audio, and Ezine subscription into one offer and you will stand out. If you're not bundling your free offer already think about recording your free report as a free audio. Or get your audio or video file transcribed to add as a bonus!
3. Different Mediums Add Value- Everyone has different learning styles so the more types of mediums you can provide the more value you're providing to the potential client. Some people like to listen to audio in their car, some like to sit down and read a report, and some love to watch videos. If you cover all of these bases of course your free offer will be amazing! But in reality that is a little overwhelming if you're just getting started. So I want to share my secret of how I created my free offer with you. I started with a free teleseminar and recorded and transcribed this special event. Off it went to a proofreader to clean it up. Free report, done in less than a few hours of my time!
4. Add Even More Value With A Graphic- To increase the perceived value of your offer why not add a graphic to represent your digital or sometimes physical offer. Add a graphic that looks like a magazine to represent your free report or a beautiful CD graphic to represent your free audio. We are visual people and this graphic catches the eye and gives your free offer more value.
5. Solve a Problem or Reveal The Mistakes- Whenever you can your free offer title should pull at a pain your clients are experiencing. If you're solving their problem this is very valuable. If you're revealing the biggest mistakes or helping them sleep at night with your solution, then you've got an IRRESISTIBLE OFFER!
So if you're ready to turn your current website into a website that does the work for you, start by creating your free irresistible offer.
Jennifer Haubein publishes "SiteNotes" a FREE award winning ezine for small business owners who want a website that actually works. If you're ready to let your website do the work, check out my FREE video series at http://www.AutomateYourBizVideos.com.
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