Did you know that a day's worth of video is uploaded to YouTube every minute? It's not a surprise that every speaker at the online marketing conference I just attended talked about video. It's truly amazing the power video has in your marketing tool box. Maybe you're already convinced video has a unique power, but you're just trying to figure out the technology. Or maybe you're wondering why everyone is talking about video. Or maybe you're nervous like I was about putting yourself out there for the world to see.
I know it's hard to believe, but my video camera was just sitting around for a few years because of my perfectionism. I knew how to technically make videos, but for some reason I was being camera shy. But then I met Perry Lawrence, Ask Mr. Video.
Perry pushed me to get out there and just do it! Your first video will not be perfect so strive for 70% and then they will just get better and better.
But why is everyone talking about video and how can it help your business?
1. Traffic- Who doesn't want to be on the front page of Google for your keyword? Who doesn't want more website or blog traffic? With video all of this is possible! Using a website such as www.TubeMogul.com you can send your video everywhere on the web with just a few clicks of a button.
2. Boost Your Credibility- Video gives you instant expert status and increases your credibility. If you're an authority or expert in your field everyone will be rushing to work with you or buy your product. Because most people are still not using video, if you use video in your business you will certainly stand out.
3. Make Your Business Buzz Worthy- If you create a viral video, heartfelt video, or really any type of video your business becomes buzz worthy. People forward your video to others and people start to take notice because you're doing something different.
4. Build Your List- Add a video to your squeeze page and see what happens. You will see a big bump in the number of people signing up for your offer. Because video builds the trust you don't normally have on the web.
5. Builds Your Relationships- With video you become intimate with your website visitors and start creating those relationships. Of course in person networking is the best, but you can't network with everyone. So you let your video do the networking for you.
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