Let Your Website Do The Work!

Create More Websites Traffic, Boost Your Credibility and Create Buzz with Video

Did you know that a day's worth of video is uploaded to YouTube every minute? It's not a surprise that every speaker at the online marketing conference I just attended talked about video. It's truly amazing the power video has in your marketing tool box. Maybe you're already convinced video has a unique power, but you're just trying to figure out the technology. Or maybe you're wondering why everyone is talking about video. Or maybe you're nervous like I was about putting yourself out there for the world to see.

I know it's hard to believe, but my video camera was just sitting around for a few years because of my perfectionism. I knew how to technically make videos, but for some reason I was being camera shy. But then I met Perry Lawrence, Ask Mr. Video.

Perry pushed me to get out there and just do it! Your first video will not be perfect so strive for 70% and then they will just get better and better.

But why is everyone talking about video and how can it help your business?

 

  1. Traffic- Who doesn't want to be on the front page of Google for your keyword? Who doesn't want more website or blog traffic? With video all of this is possible! Using a website such as www.TubeMogul.com you can send your video everywhere on the web with just a few clicks of a button.

   2. Boost Your Credibility- Video gives you instant expert status and increases your credibility. If you're an authority or expert in your field everyone will be rushing to work with you or buy your product. Because most people are still not using video, if you use video in your business you will certainly stand out.

   3. Make Your Business Buzz Worthy- If you create a viral video, heartfelt video, or really any type of video your business becomes buzz worthy. People forward your video to others and people start to take notice because you're doing something different.

   4. Build Your List- Add a video to your squeeze page and see what happens. You will see a big bump in the number of people signing up for your offer. Because video builds the trust you don't normally have on the web.

   5. Builds Your Relationships- With video you become intimate with your website visitors and start creating those relationships. Of course in person networking is the best, but you can't network with everyone. So you let your video do the networking for you.

Tips for Using Google Analytics

Google Analytics is a free software service that helps to track the goals of your website.  Once all of the information is gathered, the program then turns that data into information that you can use to see if you are reaching your goals.  This information is presented in the form or reports. 

The first step in using Google Analytics is to set up an account. 

There are four basic questions that you should consider when setting up your Google analytics account.

1.  How many people are visiting your site?

2.  Where are your visitors coming from?

3.  What would you like for your visitors to do while they are on your site?

4.  What are your visitors actually doing? 

Once you have your account set up, you can then choose what type of information you want to track.  Some important numbers to look at are: 

Visitors: This is the number of people interacting on your site.

Bounce Rate: The percentage of people who left your site instantly.

Time On Site: This is the amount of time your visitors spent reading content on your site. 
 

You can also track how your visitors got to your site.  Direct traffic arrives at your site by typing in your web address.  Referring URLs are other sites that are sending you traffic.  Search engines include Google, Yahoo, MSN, and all of the other search engines out there.   

There are over 100 different reports that you can run on your site, you select them depending on what information you want to acquire. 

Once you run the reports and get the numbers, you can then see what is working on your site, and what needs to be changed.  If there are certain areas on your site that are receiving high traffic, that means your readers find your information useful.  If there are certain pages on your site not receiving as much traffic you may want to adjust your content accordingly. 

Google Analytics is a great tool that can help you improve both the traffic and the content on your site. If you're looking for more tips on how to create a website that actually works, you won't want to miss my upcoming event with James Wedmore. I'll show you how easy it is to create a website that actually works and attracts you all the customers you can handle! To see more details click this link: http://www.TinyUrl.com/JenniferH