Google Analytics is a free
software service that helps to track the goals of your website.
Once all of the information is gathered, the program then turns that
data into information that you can use to see if you are reaching your
goals. This information is presented in the form or reports.
The first step in using Google
Analytics is to set up an account.
There are four basic questions that you should consider when setting up your Google analytics account.
1. How many people are visiting your site?
2. Where are your visitors coming from?
3. What would you like for your visitors to do while they are on your site?
4. What are your visitors actually doing?
Once you have your account set up, you can then choose what type of information you want to track. Some important numbers to look at are:
Visitors: This is the number of people interacting on your site.
Bounce Rate: The percentage of people who left your site instantly.
Time On Site: This is the amount
of time your visitors spent reading content on your site.
You can also track how your
visitors got to your site. Direct traffic arrives at your site
by typing in your web address. Referring URLs are other sites
that are sending you traffic. Search engines include Google, Yahoo,
MSN, and all of the other search engines out there.
There are over 100 different reports that you can run on your site, you select them depending on what information you want to acquire.
Once you run the reports and
get the numbers, you can then see what is working on your site, and
what needs to be changed. If there are certain areas on your site
that are receiving high traffic, that means your readers find your information
useful. If there are certain pages on your site not receiving
as much traffic you may want to adjust your content accordingly.
Google Analytics is a great
tool that can help you improve both the traffic and the content on your
site. If you're looking for more tips on how to create a website that actually works, you won't want to miss my upcoming event with James Wedmore. I'll show you how easy it is to create a website that actually works and attracts you all the customers you can handle! To see more details click this link: http://www.TinyUrl.com/JenniferH
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