Let Your Website Do The Work!

What My Son's Swing Set Taught Me About Online Marketing

Carrie is the marketing genius behind this dynamic duo and Perry is the video/techy genius! In fact, I Mastermind with them and have known them for almost a year now. I had dinner with both of them when they were speaking in Houston and my life has not been the same since!!!

They take the scary out of video! I encourage you to check out their website for some free videos that will show you a super technique that will help you attract more clients, get more leads & gain more credibility no matter what your niche!

Websites2Grow TV Recorded "Let Your Website Do The Work"

For anyone who missed it, I recorded Websites2Grow TV and wanted to share it with you here. I talked about Lemonade Day, why you need a website, letting your website do the work, and blogging. Enjoy!

How To Stand Out Online- Using Contests & Buzz Marketing

I finally was recording my Ustream show! Last week I only caught James Wedmore's video marketing tips, but missed my portion of the show. So I made sure to hit the record button this time. I modeled  my new MILT (Mom I'd Like To Tweet) t-shirt. What I am calling geek chic :)

And I talked about my new contest "Get Your Business On-line" and my twitter party I'm having tonight. Then I shared how others are using contest and buzz marketing to stand out in their marketing.

If what you're doing in your biz doesn't put butterflies in your stomach sometimes, then you're not playing BIG enough.

So do you have butterflies?

Details on contest and twitter party can be found here.

 

And here's my show with James Wedmore of Reality Mastermind sharing his video marketing tips.

Video: What Are The Two Things You Need For A Successful Online Biz?

Come join us Thursday April 9th starting at 9pm EST/6pm PST at www.RealityMastermind.tv.

Does Your Website Need A Makeover?

After a trip to the hair salon, I felt like a totally different woman! So I was inspired to film a quick video with 3 simple tips to transform your website. After watching my video below your website can quickly go from blah to fab! :)

And if you liked this video you won't want to miss my upcoming Ustream show on Thursday April 9th. To get even more website makeover tips and info about my show make sure you sign up for my free report "5 Reasons Your Current Website Just Isn't Working".  

Start Your Own Ustream Show with Me!

Technology is quickly evolving and as a result new opportunities for us are available daily.  One of the latest is the opportunity to broadcast live video right from your computer.  All you need is a webcam or video camera and an internet connection.  This concept is known as Ustreaming and is becoming widely popular.  Simply signing up via Ustream's website will have you going in no time. 

So I invite you to join me and begin your own Ustream show.  Ustreaming is not only a great way to get your name out there, but it will also help you to develop a relationship with your audience and give them an opportunity to interact with you through the live chat via the Ustream site.  You will be able to develop that "know, like and trust factor" we all strive for in business. 

Having an opportunity to connect with your audience live gives you a huge advantage allowing you to answer questions, and meet their needs right on the spot. 

Setting up your own show is easy.  Simply head over the Ustream site.  Click on sign up at the top and fill in the form.  You will then need to determine a time to host your show so that you can let your audience know to come watch you live.  Send out notice to all your lists and be sure to get the word out as much as possible using Facebook, Twitter and other forms of social media. 

Once you're ready, when the time comes for your show simple connect your video camera or webcam, log in to your account on Ustream and start streaming.  It really couldn't be easier.  But if you get stuck here's the step by step from the Ustream site.  And to take your Ustream show to the next level try playing with Camtwist if you're using a MAC or WebCamMax for a PC. With this software you can add that professional touch to your show. You can quickly add scrolling text, logos, picture in picture, pre-recorded video, and several other video effects.  So,  Are you going to join me in creating your own Ustream show and use this cutting edge technology to YOUR advantage?

My first Ustream show is going to be Thursday April 9th at 8:30 pm CST. Follow me on Twitter to get the latest info on my show. Talk to you soon!

My Definition of the Internet Lifestyle

Here's my latest video o my defintion of the Internet Lifestyle. My friend James Wedmore of Reality Mastermind asked this question at Yanik Silver's Undergound 5. It really got me thinking about how I've created my dream business so I thought I would share my thoughts in response to his video. Let me know what your defintion is?

And here's Jame's video I was responding to....

Creating a Viral Video to Easily Build Your Email List

Viral videos are extremely popular these days.  Who do you know who hasn't watched a You Tube video?  Probably not likely that there are many people left who have yet to watch You Tube.  So if you're looking to find a bigger audience or want to drive traffic to your site and build an email list then viral video is something that you should consider as a way to promote your website and your email list. 

Videos have the remarkable ability to capture ones attention and are often passed on to others for their viewing as well.  This is why viral videos work well as a "word of mouth" marketing tool. 

So,  if you're ready to give it a try then why not take these tips and make a viral video which will go to work for you.

Tip #1:  Make you video interesting whether it have the humor factor, the information factor, or somewhere in between in order to truly put it to work for you it has to create interest. 

Tip #2:  Keep it short.  In the world of online videos, most of the time you only have a person's attention for a short time, then they are on to the next thing.  So keeping  your video short and to the point (usually under 2 minutes) is smart, and the way to go. 

Tip #3:  You can make it yourself.  If you have a digital video camera then you're good to go, you can even edit it with some free software such as Windows Movie Maker.  Use istockphoto to find stock photos for your new viral movie  There is so much that you can do with little cost these days. 

Tip #4:  Be sure to include your url on the video.  Using the text feature be sure that your url is easily spot able and readable.  You will want to make certain that your video watchers know where to go to get the goods.

Tip #5: Extend an invitation. You will definitely want to invite them to sign up for your mailing list whether you state it verbally on the video itself or you insert it video text at the end of the video, either way you will want to use your opportunity to capture their attention. 

These tips are just a few ways that you can make the most of the marketing tool known as the viral video.  Don't be shy, create your short video and put it to work for you today.  The following is an example of an effective lead generating video I created for my client: Dream Home Movie. 

How To Use Video To Drive Powerful Traffic To Your Website

Video on the web is hot! And it's only going to get better and better. The amount of searches for video on the web is amazing. And your ideal customers are searching videos looking for solutions to their problems. You can use these videos to drive powerful traffic to your website of visitors who are looking to buy your solution and sign up for your free offer.

I know what you're thinking, video is so hard to create and I don't know what should be included my videos. And yes I'm not going to lie to you creating video does take some work, but this is one of the best ways to drive traffic to your website. Also, because it does take some work your competitors probably aren't doing it yet. So if you're looking to stand out from your competition I suggest looking at creating a video marketing campaign. The keyword is marketing it's important to think of the goal of your video and make sure you create your video in a format that will get you the marketing results you are looking for.

So what type of video is best to drive traffic to your website and how do you easily create and market this video? Below are five steps to an effective video campaign to drive more traffic to your website.

1. Create An Informative Video Your Target Market Is Searching For- A how to instructional video is the best kind of video to make when driving traffic to your website. Your target market is searching for answers to their problems and how to videos are the best ways to help them. There are several ways you can create this how to video. You can produce a video showing your computer screen and you giving a demo of something on your computer. The easiest way to create a video like this is using a computer program called Camtasia Studio. This software records your computer screen and audio to create a very professional video.

Another option is to videotape yourself or an actor either using your product or offering some instructional tips. If you don't want to learn how to create videos you can always hire a videographer in your local area to help.

2. Feature Product As Solution or Leave Video Incomplete- Remember our goal is to drive traffic to our website for more information. So your video should feature your product as the solution. Another option is to leave the video partially incomplete and then the viewer will go to your website to find out the rest of the solution. This is a big step most videos are missing. You need to think when scripting your information how are you going to drive traffic back to your website.

3. Include A Call To Action- At the end of your video include a powerful call to action. You could possibly offer a coupon code for 15% off your product. Another option is to offer a free report on the topic of the video, because if they are already interested in the topic they would probably be excited about an in-depth free report. This call to action should be a graphic at the end of your video spelling out your website address and call to action in big print.

4. Upload Your Video To A Sharing Site- First, you will want to upload your video to www.YouTube.com. This is the biggest source for traffic and should be your first stop for uploading your video. There are tons of other video sharing sites, but at the beginning you might want to just stick with YouTube. When uploading your video make sure your video title included the main keyword you would like people to find your video with. For example if you are a career coach your video's title should be something like "How to give a great job interview and land the career of your dreams".

5. Track Your Results- It's important after posting your video you are tracking your website traffic results to see what works and what doesn't work. In order to track your videos buy a specific domain name to use only in the videos. Then create an ad tracker using either the tool within your shopping cart if you're using www.jenniferscart.com or another tool called www.budurl.com. Next use this url created by the ad tracker and re-direct the domain name to this url. Then when anyone clicks on the special url they will be tracked and directed to the correct website.

WANT TO USE THIS ARTICLE IN YOUR NEWLETTER OR WEB SITE? You can, as long as you include this complete blurb with it: Jennifer Haubein publishes "SiteNotes" a FREE bi-weekly ezine for small business owners who want a website that actually works. If you're ready to start making more money online, get your FREE tips now at www.BestBizWebsiteSolutions.com/newsletter.html

Video: How To Automate Your Small Business

I have partnered with Dave Kaminski of Web Video University to present video interviews of experts to help small business succeed online and offline. Today's expert is Sandra Martini, The Automatic Business Coach. Sandy shares in this video how to automate your business and marketing. You know how much I love automation which is why I was excited to have Sandy as our first guest expert. I look forward to hearing your thoughts about this video and what other types of interviews you would like to see in the future. Enjoy!

Sandra Martini Interview from DMK on Vimeo.